Bing and Yahoo! only consider the IP address of the search, meaning if someone outside the geographic area searches for something within the geographic area, your ads wont show. Google allows a lot more opportunities for your ad to show " taking into account IP addresses, search terms, and other related data. Geo-targeting is handled differently by each service. This will depend on lots of different factors, but if youre not at least dabbling with AdCenter, you should probably look into it.Ģ. Because there is less traffic, there may also be less competition using AdCenter. Assuming the distribution of types of searches hold true for each service, Google has volume on its side.ī. Youre going to get more potential traffic from Google AdWords. Now, 5 billion searches isnt anything to scoff at but these numbers mean a couple of things:Ī. Yahoo! and Bing have a combined 30 percent market share, which is a little more than 5 billion searches per month. Google is still the search leader with about 65 percent market share (at least in the United States), which amounts to about 11 billion searches each and every month. The biggest, and perhaps most significant, difference between the two is traffic. The differences arent necessarily good or bad, better or worse but they may serve certain niches better than others.ġ. What may be new or surprising are some of the differences between the two online advertising tools, and how that may affect how you use each. This alliance is somewhat new " having been made official in October 2010 " but the fact that Googles AdWords and Bings AdCenter are the top two shouldnt be surprising. The two biggest players in online advertising are Google and the Yahoo!/Bing search alliance. Online advertising is a great way to drive traffic to your site and generate revenue.
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